The Trusted Program and #1 Executive Assistant Certification, Transforming a New Era of EAs into Indispensable, Highly-Valued Strategic Assistants
WITHOUT Burning Out, Starting Over, or Waisting Years Figuring Things Out Alone
Early bird enrollment is now open! Flexible payment plans available.
For 100+ years, the assistant role has evolved in title only...
Now, everything is changing…
Here’s what no one is talking about but every executive assistant is feeling right now..
For over a century, your profession has evolved in title but not in identity. From Secretary to Administrative Assistant to Executive Assistant—the labels changed, but the expectation stayed the same:
Be reliable.
Be efficient.
Keep things moving.
This model worked for decades… but today, it’s breaking.
This Shift That’s Happening
Right Before Our Eyes…
The truth? For the first time in your profession’s history, the very value of your role is being questioned.
AI is handling calendars. Automation is managing travel. And executives are suddenly asking for something entirely different:
“I don’t need someone to manage my inbox. I need someone who can think with me, anticipate what I need before I know I need it, and help me lead this organization.”
This isn’t just a change in skills. It’s a complete identity shift.
And the assistants who can meet this new demand will become irreplaceable.
Those who can’t will be left behind....
Are you a Senior EA who’s STILL
waiting for that promotion?
Look, I get it. You’ve been putting in the hours. Going above and beyond. Solving problems before they even hit your executive’s radar.
And yet… nothing changes.
No promotion. No significant raise. No seat at the table where decisions actually happen.
Instead, you watch as others advance while you remain stuck—despite your dedication, your skills, and your undeniable work ethic.
Let me ask you something...
Where Assistants Find Themselves Today…
“I know I could be doing more, but I don’t know how to get there.”
“My executive expects me to be strategic, but I was never trained for that.”
“I feel like I’m always one step away from being replaced by technology.”
I'm working harder than ever, but my paycheck still doesn’t reflect my true value
I feel exhausted...and overworked, I'm constantly being asked to produce, only to be seen as “just an assistant” (they don’t say it but I feel it)
Does any of this sound familiar?
You’re constantly “praised” for your work (great job👍🏾 insert your name)… but that praise never translates into actual career advancement
You’ve mastered every skill in your role, but you still feel invisible when strategic conversations and opportunities arise
You’re secretly terrified that AI and automation might make your current skills obsolete if you don't find a way to learn and master them (or worse, you’re unaware of this fact).
You’re working harder than ever, but your paycheck doesn’t reflect your true value
You’re exhausted and overworked constantly producing, only to stuck be seen as “just an assistant” (they don’t say it but you feel it)
If you’re nodding your head right now,
I want you to know something important:
It’s not your fault.
The truth is this…The assistant profession is experiencing its most significant disruption in its 100+ year history,
and no one gave you the playbook for navigating it...
Until now.
Working harder within a broken system won’t fix it.
That approach only breeds more frustration and TIME WASTED!
What you need isn’t more LinkedIn Learning, books, conferences,
podcasts, or more exhausting working hours and stress…
What you need is a PROVEN STRATEGY to transform how you and your executives see your value –
one that positions you as the valuable and indispensable
strategic partner you already know you can be.
When I first began coaching senior EAs, I quickly realized how many were caught in the same exhausting cycle…
I saw talented EAs signing up for endless professional development course, only to discover none of them addressed the realities of their role.
I watched them working harder, taking on more projects, and constantly saying yes, thinking that if they just proved themselves enough, recognition would finally come.
I noticed how often they tried to outpace change by learning every new tool or platform, hoping it would make them irreplaceable.
But even with all that effort, it never produced the career they desired. Recognition was inconsistent. And the sense of being valued as a true strategic partner felt out of reach.
After training a group of over 2,500 assistants at a conference, I couldn't shake the follwoing question: what if these important leaders had access to the same tools and frameworks I provide for executive leaders?
This question changed EVERYTHING! It's what sparked EA-Pros
When I first began coaching senior EAs, I quickly realized how many were caught in the same exhausting cycle…
I saw talented EAs signing up for endless professional development course, only to discover none of them addressed the realities of their role.
I watched them working harder, taking on more projects, and constantly saying yes, thinking that if they just proved themselves enough, recognition would finally come.
I noticed how often they tried to outpace change by learning every new tool or platform, hoping it would make them irreplaceable.
But even with all that effort, promotions were rare. Respect was inconsistent. And the sense of being valued remained just out of reach.
I kept asking myself: is this really the best we can offer the people who keep organizations running?
If you're like most driven EAs I've worked with, you've probably tried to solve this by doing more.
You signed up for every training you could find, took on extra projects, and learned every new platform—believing that if you just kept proving yourself, eventually someone would see your true value.
But no matter how many hours you put in or how many skills you added to your résumé, nothing really changed.
Your title stayed the same.
Your influence stayed limited.
Your value quietly sat under it's potential.
And it's not because you're not capable.
It's because doing the same thing everyone else is doing and expecting a different result is insanity!
Real progress starts when you invest in and commit to a proven framework and strategy:
Elevating your role beyond support into true strategic partnership.
Communicating your value clearly and confidently.
Becoming known as the person your executive—and your organization, can't envision the future without.
If you're like most driven EAs I've worked with, you've probably tried to solve this by doing more.
You signed up for every training you could find, took on extra projects, and learned every new platform—believing that if you just kept proving yourself, eventually someone would see your true value.
But no matter how many hours you put in or how many skills you added to your résumé, nothing really changed.
Your title stayed the same.
Your influence stayed limited.
Your ambition quietly sat on the back burner.
And it's not because you're not capable.
It's because trying to do everything all at once is exactly what keeps you stuck.
Real progress starts when you stop scattering your focus and commit to one proven strategy:
Elevating your role beyond support into strategic partnership.
Communicating your value clearly and confidently.
Becoming known as the person your executive—and your organization—can't do without.
The EAs who embraced this shift didn't hustle harder.
They Simply Discovered a
Framework and Strategy
That works!
"If I were to describe the Elevate EA Master Strategy class to someone considering it, I would say it's an invaluable investment in your career."
Since graduating from the course, I've experienced significant breakthroughs in my professional development and career. One of the most impactful results has been my enhanced ability to manage complex projects efficiently. I now push my role with a strategic mindset, prioritizing tasks and anticipating challenges like never before.
Before enrolling, I was a bit concerned about the commitment and whether the course would generally enhance my skills. Now I realize this was one of the best decisions I could have made for both my personal and professional career.
The support from Joshua Washington and the collaborative atmosphere among fellow participants have exceeded my expectations, providing me with the tools and strategy that I actively apply in my daily work.
The module on effective communication and stakeholder management has had the most significant impact on my career. I learned how to convey ideas more persuasively and build stronger relationships with my executive team, which has directly contributed to my effectiveness as an assistant and also allowed me to be promoted as a director.
If I were to describe the Elevate EA Master Strategy class to someone considering it, I would say it's it is an invaluable investment in your career.
YESENIA HERNANDEZ-BRITO
Director of Executive Office and Board Affairs
The Gap No One Is Addressing
Here’s the truth: No one is preparing senior-level executive assistants for this new identity.
Corporate training focuses on tools, tech, and task efficiency. Conferences inspire but don’t transform.
Meanwhile, you’re expected to:
Operate at the same strategic level as senior leaders
Anticipate needs before they arise
Make high-stakes decisions independently
Drive team performance and cohesion
Directly impact the bottom line
All Without the training, framework, or support to do so.
The assistant profession is at a crossroads. The old model is fading, but a new, more powerful identity is emerging.
The ElevateEA Master Strategy Class gives you the frameworks, tools, and support to make this transition successfully
It's time to become not just a better assistant, but a different kind of assistant altogether!
A Strategic Assistant who:
• Operates at the same strategic altitude as senior leaders
• Creates measurable value at every level of the organization
• Is truly irreplaceable in an age of AI and automation
Don’t wait for the future to force this change upon you.
Lead the transformation yourself.
Transform Your Career Starting Today!
A MESSAGE FROM
Joshua Washington,
Senior Executive Coach & Organizational Psychologist
For over a decade, I’ve worked with thousands of Senior Executives, Doctors, and teams, watching similar patterns repeat:
Here's what I mean, think about it, the most talented, hardest-working EAs often remain stuck—not because they lack ability, but because they’re missing the specific strategic skills and frameworks that command attention, respect, and advancement.
I’ve seen brilliant assistants doubt themselves because the system failed them—not the other way around.
That’s why I created a program that doesn’t just teach administrative skills (you’ve already mastered those).
Instead, I built something that transforms how you’re seen, valued, and heard.
The results speak for themselves:
EAs who complete this
program receive promotions
3X
the rate of their peers
87%
report significant increases in strategic responsibilities
within 90 days
The average salary increase after certification is
10%
within 6 months
But what truly matters isn’t just the numbers –
It’s the transformation in how these
professionals FEEL about their work.
The confidence.
The respect.
The fulfillment of finally being recognized for their true value.
That’s the transformation I want for you.
Anyone can step into a respected, future-proof, and fulfilling EA role—but this window of opportunity won’t stay open forever.
Right now, organizations everywhere are moving fast—integrating AI, reshaping teams, and redefining what it means to be indispensable.
The EAs who will thrive in this new era aren’t the ones who just work harder.
They’re the ones who know how to position themselves as strategic leaders—before someone else claims that seat.
We’ve spent years refining exactly how to do that—and
we’ve distilled it all into one proven roadmap.
INTRODUCING
ElevateEA Master Strategy Class
The Only Senior-Level Coaching Program
for Executive Assistants
I created this program for one reason: to give senior executive assistants the identity transformation, strategic frameworks, and practical tools they need to become truly irreplaceable in this new era.
This isn’t just another “how to” training. This is the only executive assistant executive-level coaching program that addresses the fundamental identity shift happening in your profession.
Redefine your role. Elevate your value. Become the Strategic Assistant every executive must have by their side.
In just 12 weeks, you’ll transform from task executor to Strategic Assistant—someone who:
Transforms from task executor to Strategic Assistant
Creates measurable value at every level of the organization
Becomes truly irreplaceable in an age of AI and automation
Advances their careers beyond traditional EA limitations
This isn't theory.
It's a step-by-step framework backed by
over 6,000+ Research and Development hours.
Strategies that have already helped EAs across industries step into the roles—and recognition—they've only dreamed of.
What's Inside: Your 12-Week Transformation Journey
12-Week Master Strategy
Certification Curriculum
The Four Commandments of a Thriving Assistant: Master the core principles that separate strategic assistants from task managers.
✔ Know Thyself: Strategic alignment
✔ Know Thy Work: Identifying your hidden gifts & opportunities
✔ Know Thy Business: Quantifying your impact
✔ Know Thy Partner: Transformed Executive Partnership(s)
Communication Mastery: You’ll learn exactly how to communicate with executives, teams, and stakeholders in a way that positions you as a strategic partner, not just support staff
Career Critical Conversations Framework:
You'll learn the exact scripts and strategies for the conversations that will redefine your role and value (including how to ask for the compensation you desire)
Your Master Strategy Plan:
You’ll develop your personalized roadmap for creating measurable impact that executives can’t ignore
Over 20 Executive
Coaching Sessions
Live, interactive sessions with a senior executive coach & organizational psychologist
Deep-dive Q&A, real-world case studies, and implementation support
Twice-weekly format to keep you motivated and accountable
Proprietary Assessments,
Tools, and Playbooks
Plus, you’ll get exclusive access to our proprietary tools that no other executive assistant courses provide:
ABM Assessment & Personalized Report ($1,500 Value)
Strategic Value Finder Assessment & Masterclass ($2,000 Value)
Strategic Value Calculator Tool & Training ($1,000 Value)
Executive Profile Assessment & Guide ($1,000 Value)
Executive Communication AI Simulator ($2,000 Value)
90-Day Action Planner & Career Clarity Journal ($5,000 Value)
Strategic Partner Playbook ($1,000 Value)
Private Community and Support
Members-only groups on our own client portal where you can network with other like-minded people, ask any questions you have, and get direct support and guidance on your next steps.
Become a Certified Strategic Partner
Official EA-Pros Strategic Partner Certification ($300 Value)
Digital badges for LinkedIn/CV ($200 Value)
Lifetime Access to Masterclass Community & Updates ($5,000 value)
Graduation recognition and prizes ($500 Value)
BUT WAIT – I’M ALSO INCLUDING THESE EXCLUSIVE BONUSES
Your AI Power Kit
Curated AI tool stack that saves you 10+ hours every week
Elite productivity prompts that transform your output
Workflow blueprints for seamless implementation
On-demand masterclass on leveraging AI as your secret advantage
VIP support for technical questions
The Strategic Assistant
AI Advantage
Ultimate AI productivity stack for maximum efficiency
1-year VIP community access with weekly coaching calls
AI strategy session to customize your workflow
Digital badge showcasing your elite status
Beta access to new tools before public release
Onboarding concierge to ensure seamless implementation
Promotion accelerator with templates and scripts
Executive Partnership &
Influence Mastery Bundle
Executive Partnership Bootcamp
Influence & Brand Accelerator program
Personal brand builder toolkit
Peer/mentor circles for ongoing support
Digital badges for LinkedIn and professional profiles
No, That's Not All—There's More For You!
The ElevateEA Master Strategy Class already gives you everything
you need to transform your role and step into the recognition you desire.
But we didn't want to stop at everything you need.
We also wanted to give you every possible advantage.
That's why, when you join, you'll unlock these exclusive bonuses to
help you move faster, feel fully supported, and make your success inevitable.
Limited-Time Premium Bonuses
Promotion Accelerator
Toolkit & Market Value Agent
Get the exact scripts, templates, and strategies to position yourself for promotion, plus our AI-powered market value calculator to ensure you're compensated fairly.
Digital Badges & Speakers Intensive
Speaking academy for commanding presence. Showcase your expertise with professional digital credentials and master the art of speaking with impact through our intensive training program.
Strategic Value Finder Facilitation Certification & $1,200 Scholarship
Become certified to facilitate high-impact meetings and receive a $1,200 scholarship toward your ElevateEA investment.
TOTAL VALUE: $52,850!
For Context: The Research & Development Hours backing this framework rank it higher in value than an Executive MBA—justifying college-level tuition
Your Investment—and Why It Matters
Our private senior executive coaching practice alone starts at $15,000+, and many executive leaders invest much more to implement these same strategies one-on-one with Joshua (you know because you sign off on these expensive invoices).
The good news?
You won't have to spend $15,000+ to elevate your value and transform your role.
And while the total value of this executive-level program is $52,850…
Those who take action today will gain HUGE SAVINGS!
Early Bird Enrollment: Register Today and Save!
Right now, you can reserve your place for as low as $397.
weekly
$497
$397/wk
$397 per week / 12 weeks
($1,200 discount applied)
Your payments are 100% secure.
pay in full
$5,964
$4,464
(save an additional $1,500)
Your payments are 100% secure.
monthly
$746
$597/mo
$597 per month / 8 months
(Save $149 per month)
Your payments are 100% secure.
BACKED BY OUR 30 DAY MONEY BACK GUARANTEE
If we can't help you transform...We don't deserve your money!
This opportunity won't be available forever.
If you're ready to stop feeling undervalued and start building a career that reflects your true worth, this is your moment.
Reserve your spot today and step confidently into the
next chapter of your professional career.
Our Proven Frameworks.
Your Real-World Results.
See how Executive Assistants—just like you—are transforming their careers, earning
recognition, and stepping confidently into strategic roles they never thought possible.
People like…
In the ElevateEA Master Strategy Class
Every Assistant We Develop Learns To Deliver Value At All Four Levels...
1.Self:
Identify and leverage your distinctive gifts.
2.Executive: Optimize your executive partnership(s)
3.Team:
elevates team cohesion and productivity
4. Org:
Create tangible bottom-line impact
Don't wait any longer, get started today!
Limited Enrollment Period:
Only 50 Seats Available
Due to the high-touch nature of this program and our commitment to providing personalized attention, we strictly limit each cohort to 65 participants.
⚠️ Important: Once all 50 spots are filled, enrollment closes until the next semester—which will be months away, and potentially at a higher investment as this program grows.
What happens if you don't take action?
As an assistant, you’re at a pivotal moment in your career. This isn’t just another trend—it’s a fundamental shift that will shape your professional future.
If you don’t adapt now, you may find yourself facing the following tough realities:
You’ll miss the narrow window of opportunity created by AI
— this kind of market catalyst doesn’t happen often, and those who adapt first will secure the most valuable positions.
Your role will be increasingly automated away
—up to 50% of entry-level white-collar jobs will be affected within just 5 years, with traditional EA tasks being the first to go.
You’ll be replaced by EAs who have made the strategic shift
—executives are already seeking assistants who can operate as thought partners rather than task managers.
Your salary will stagnate or decline
—as the market value of task-focused assistants plummets, while strategic assistants command premium compensation.
You’ll be stuck in career uncertainty land
—without a clear path forward as the traditional EA career ladder disappears beneath your feet.
Your executive will seek strategic support elsewhere
—creating a new position above you when you could have evolved into that role yourself.
You’ll experience the growing anxiety of professional uncertainty
—watching your skills become less relevant with each passing month.
You’ll be forced to compete with a flood of displaced administrators
—as 300 million jobs worldwide are transformed by automation, creating unprecedented competition.
You’ll miss the chance to redefine your professional identity
—while others step into powerful new roles that didn’t exist before this shift.
You’ll be left explaining why you didn’t prepare
—when the signs of this transformation were clearly visible years in advance.
You Might Be Wondering...
How does the program work?
The ElevateEA Master Strategy Class is a 12-week certification program combining live group coaching, comprehensive curriculum, and practical implementation. You’ll attend two live sessions per week, laugh and learn with a group of your peers, complete weekly assignments, and receive personalized feedback throughout your journey to maximize your results. By the end, you’ll have both the certification, the practical skills, and new friendships that will enrich your world while positioning yourself as a highly valued strategic partner.
What will I get from this program?
You’ll receive everything you need to transform from task-taker to strategic partner: 24 live coaching sessions, comprehensive curriculum, proprietary assessments and tools, certification, and over $47,000 in exclusive bonuses. More importantly, you’ll gain the confidence, skills, and credentials to command greater influence, receive a proven approach to help you land higher compensation, and take on more strategic responsibilities.
When do I get access?
You’ll receive immediate access to the program portal upon enrollment, where you can begin accessing some of your bonus materials and preparation work. Live sessions begin when the semester starts, and you’ll have lifetime access to all materials, recordings, and the certified community.
How much time will this require each week?
The program is designed for busy professionals. You'll need 2-5 hours per week to review materials, complete exercises, and implement strategies. Many participants complete the work during regular business hours as part of their professional development.
What if I can't attend the live sessions?
All sessions are recorded and available within 24 hours. Many participants achieve great results by watching the recordings and submitting questions in advance.
What if I get stuck or need help?
You’ll never be left to figure things out alone. In addition to the twice-weekly live sessions, you’ll have access to our private community where you can ask questions and get support from both coaches and fellow participants. You will also receive the opportunity for 1:1 executive coaching (a tremendous value add). For technical issues, our dedicated support team is available via email with a 24-hour response guarantee.
Is this only for experienced EAs?
The program is ideal for senior-level EAs with at least 5 years of experience who are ready to advance. If you're newer to the role, contact us to discuss whether this is the right fit.
How is this different from other EA programs?
Most EA programs focus solely on administrative skills – which you’ve likely already mastered. The ElevateEA Master Strategy Class is the only program specifically designed to transform how you’re perceived by executives, with concrete frameworks for positioning yourself as a highly valued strategic partner rather than just a support role. Our focus is on advancement and recognition, not just skill-building.
Will this work if my executive isn't supportive?
Absolutely. Many of our most successful graduates initially had executives who didn't recognize their potential. The program includes specific strategies for changing this dynamic.
How is this different from other EA training programs?
Most programs focus on administrative skills. ElevateEA focuses specifically on transforming your role by equipping you with executive level frameworks (backed by over 6,000+ R&D hours applied), strategies, and tools that will elevate your value, strategic partnerships, career advancement opportunities and recognition.
What results can I expect?
While individual results vary (and we can’t guarantee results), we can confidently say that typically our graduates experience one or more of the following within 6 months: promotion to a higher-level position/title, salary increase of 10-20%, expanded strategic responsibilities, optimized executive partnerships, and exponentially higher confidence and influence. Many report significant changes in how their value is perceived within just 30 days of implementing our frameworks.
Is the certification recognized by employers?
Yes. Our certification is recognized by leading organizations and demonstrates your commitment to strategic mastery (you can also receive at least 6 CEU credits for participating). Many graduates include it prominently on their LinkedIn profiles and resumes as a competitive advantage in the market. This is a prestigious program that not many assistants receive the opportunity to experience.
YOU’RE STANDING AT A CROSSROADS
This isn’t just about learning new skills. It’s about becoming a different kind of professional altogether.
The assistant profession is at a crossroads. The old model is fading, but a new, more powerful identity is emerging.
Right now, you have a choice to make:
OPTION 1: Continue as you are – working harder taken the common path, doing what everyone else is doing, receiving the same underwhelming results as your value continues to decrease.
OPTION 2: Join the ElevateEA Master Strategy Class and gain access to a framework that works. One that will equip you with the exact skills, strategies, and connections that transform you from an overlooked task-taker into an indispensable and highly valued strategic assistant.
The question is: Will you stay in the old model—or will you step into the identity the future demands?
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